Insight Assurance
Speciality: Comprehensive Penetration Testing
Cybersecurity and compliance firm specializing in security audits, penetration testing, and regulatory certifications; 116 employees (+67.7% YoY growth); founded 2020; Tampa, FL; serves over 1,500 clients; offers SOC, PCI DSS, ISO, HITRUST, CSA STAR, NIST, HIPAA assessments.
SOC 1 Certification
Origin
SOC 1 (Service Organization Control 1) was developed by the American Institute of Certified Public Accountants (AICPA) in 2011 as a replacement for the SAS 70 audit standard. The AICPA created SOC 1 to provide a more comprehensive and standardized framework for assessing controls at service organizations that could impact their clients' financial reporting. This certification was specifically designed to address the growing need for third-party assurance as businesses increasingly outsourced critical functions like payroll processing, claims administration, and other services that directly affect financial statements.
Industry Value
SOC 1 reports are highly valued because they provide independent verification that a service organization has implemented effective controls over financial reporting processes. For companies that rely on external service providers, a SOC 1 report offers crucial assurance that their vendors maintain adequate safeguards, helping them meet their own audit and regulatory compliance requirements under standards like Sarbanes-Oxley. This certification has become an industry standard for demonstrating trustworthiness and transparency, often serving as a prerequisite for winning contracts with enterprise clients who need documented assurance that their service providers won't introduce risks to their financial statement accuracy.
SOC 2 Certification Overview
Origin
SOC 2 (Service Organization Control 2) was developed by the American Institute of Certified Public Accountants (AICPA) in 2011 as part of their Service Organization Control reporting framework. It was created to address the growing need for standardized security evaluations as businesses increasingly moved to cloud-based services and outsourced IT operations. The AICPA developed SOC 2 to provide a framework that service providers could use to demonstrate their commitment to protecting customer data across five "Trust Service Criteria": security, availability, processing integrity, confidentiality, and privacy.
Industry Value
SOC 2 certification has become a critical trust signal in the technology and service provider industry, particularly for SaaS companies, cloud hosting providers, and data centers. Organizations value SOC 2 compliance because it provides third-party validation that a vendor has implemented appropriate controls to protect sensitive data, reducing the risk and liability associated with outsourcing. For service providers, achieving SOC 2 compliance is often a competitive necessity, as many enterprise customers and partners require it before entering into business relationships. The certification helps streamline vendor security assessments, as clients can rely on the audited report rather than conducting their own lengthy security reviews.
SOC 3 Certification
SOC 3 (System and Organization Controls 3) was created by the American Institute of Certified Public Accountants (AICPA) as part of their Service Organization Control reporting framework. Developed alongside SOC 1 and SOC 2 reports, SOC 3 emerged as the public-facing version of the SOC 2 report, designed to provide a general-use report on controls at service organizations. The AICPA introduced these frameworks to establish standardized criteria for evaluating and reporting on the security, availability, processing integrity, confidentiality, and privacy of systems that service organizations use to process user data.
For penetration testing and cybersecurity companies, SOC 3 certification is highly valued because it demonstrates to potential clients that the firm has undergone independent third-party assessment of its security controls and business practices. Unlike the detailed SOC 2 report which is restricted and shared only under NDA, SOC 3 reports can be freely distributed and displayed publicly, making them excellent marketing tools for cybersecurity firms to showcase their commitment to security. When a penetration testing company holds SOC 3 certification, it signals to clients that the firm protecting their most sensitive data and conducting security assessments has itself been validated to maintain rigorous internal controls—essentially proving they practice what they preach and can be trusted with access to critical systems and confidential information.
PCI DSS Certification
Origin
The Payment Card Industry Data Security Standard (PCI DSS) was created in 2004 by the major credit card companies: Visa, Mastercard, American Express, Discover, and JCB International. These companies formed the PCI Security Standards Council in 2006 to manage and evolve the standard. PCI DSS was developed in response to increasing credit card fraud and data breaches, establishing a unified set of security requirements for all organizations that store, process, or transmit cardholder data. The goal was to create consistent security measures across the payment card industry to protect sensitive payment information.
Industry Value and Importance
PCI DSS compliance is mandatory for any business that handles credit card transactions, making it one of the most critical security standards in commerce today. The certification demonstrates that an organization has implemented robust security controls, including network protection, access management, encryption, and regular security testing. Non-compliance can result in severe consequences, including substantial fines (up to $100,000 per month), increased transaction fees, loss of payment processing privileges, and reputational damage following a breach. For IT professionals, PCI DSS expertise is highly valued as organizations across all industries need qualified personnel to implement, maintain, and audit these security controls.
ISO 27001: Information Security Management Certification
Origin
ISO 27001 was developed by the International Organization for Standardization (ISO) and the International Electrotechnical Commission (IEC), and was first published in 2005. It evolved from the British Standard BS 7799-2, which was created in the late 1990s. The standard was developed in response to the growing need for organizations to systematically manage and protect sensitive information in an increasingly digital business environment. ISO 27001 has since been revised, with major updates released in 2013 and 2022 to address evolving cybersecurity threats and best practices.
Industry Value and Importance
ISO 27001 is globally recognized as the leading standard for information security management systems (ISMS) and is valued for providing a systematic, risk-based approach to protecting sensitive data. Organizations that achieve ISO 27001 certification demonstrate to clients, partners, and regulators that they have implemented comprehensive security controls and are committed to maintaining confidentiality, integrity, and availability of information. The certification is particularly important for organizations handling sensitive data, as it helps meet regulatory compliance requirements, reduces security incidents, builds customer trust, and often provides a competitive advantage in procurement processes where information security assurance is required.
ISO 27701: Privacy Information Management
Origin
ISO 27701 was developed by the International Organization for Standardization (ISO) and the International Electrotechnical Commission (IEC), published in August 2019. The standard was created in response to the growing global emphasis on data privacy regulations, particularly following the implementation of the European Union's General Data Protection Regulation (GDPR) in 2018. It extends the existing ISO 27001 and ISO 27002 information security standards by adding specific requirements and guidance for establishing, implementing, maintaining, and continually improving a Privacy Information Management System (PIMS).
Industry Value and Importance
ISO 27701 certification is highly valued because it demonstrates an organization's commitment to protecting personal data and complying with privacy regulations worldwide. The standard provides a framework that helps organizations meet diverse privacy law requirements across different jurisdictions, reducing compliance complexity and legal risk. For businesses handling personal information, certification serves as a competitive differentiator, building trust with customers, partners, and regulators. It also streamlines audit processes by providing a unified approach to privacy management that integrates seamlessly with existing information security practices, making it particularly attractive to multinational organizations seeking to demonstrate accountability and privacy governance maturity.
ISO 42001: AI Management System Certification
Origin
ISO 42001 was published in December 2023 by the International Organization for Standardization (ISO) and the International Electrotechnical Commission (IEC) as ISO/IEC 42001. It was created to address the growing need for governance and responsible management of artificial intelligence systems. The standard emerged from collaborative efforts by international experts in response to increasing concerns about AI risks, ethics, and the lack of unified frameworks for organizations developing or deploying AI technologies.
Industry Importance
ISO 42001 is valued in the industry because it provides organizations with a structured framework to manage AI systems responsibly while addressing risks related to bias, transparency, privacy, and safety. Certification demonstrates to stakeholders, customers, and regulators that an organization has implemented robust controls for AI governance, which is increasingly critical as AI regulations emerge globally. The standard helps organizations build trust, ensure compliance with evolving legal requirements, and differentiate themselves in a market where responsible AI practices are becoming a competitive advantage and expectation.
HITRUST Cybersecurity Certification
Origin
HITRUST (Health Information Trust Alliance) was founded in 2007 by a collaboration of healthcare, technology, and information security leaders. The organization created the HITRUST Common Security Framework (CSF) to address the fragmented landscape of security and privacy regulations facing the healthcare industry. Recognizing that healthcare organizations were struggling to comply with multiple frameworks like HIPAA, PCI-DSS, and ISO standards simultaneously, HITRUST developed a unified, certifiable framework that harmonizes these various requirements into a single comprehensive standard.
Industry Value and Importance
The HITRUST CSF certification has become the gold standard for demonstrating security and compliance in healthcare and beyond, now extending to financial services, retail, and other regulated industries. Organizations value HITRUST certification because it provides a standardized, risk-based approach that satisfies multiple regulatory requirements at once, reducing audit fatigue and compliance costs. The certification is particularly trusted by business partners and customers as third-party validation of an organization's security controls, often becoming a prerequisite for vendor relationships and contracts. Its prescriptive control requirements and rigorous assessment process make it more comprehensive than self-attestation models, giving stakeholders greater confidence in an organization's security posture.
NIST Cybersecurity Framework
Origin and Development
The NIST Cybersecurity Framework was created by the National Institute of Standards and Technology (NIST), a non-regulatory agency of the U.S. Department of Commerce. It was developed in response to Executive Order 13636, signed by President Obama in February 2013, which directed NIST to create a voluntary framework to help organizations manage cybersecurity risks. Released in February 2014 and updated in 2018 (version 1.1), the framework was designed to provide a common language and systematic approach for managing cybersecurity risks across critical infrastructure sectors.
Industry Value and Importance
The NIST Cybersecurity Framework is widely valued because it provides a flexible, cost-effective approach to managing cybersecurity risk that can be adapted by organizations of any size or sector. It has become a de facto standard in both the public and private sectors, often referenced in regulations, contracts, and compliance requirements. Organizations use it to assess their current security posture, communicate security requirements to vendors and partners, and demonstrate due diligence in protecting sensitive data. Its voluntary nature, combined with its comprehensive yet practical approach, has made it one of the most widely adopted cybersecurity frameworks globally.
HIPAA Compliance and Cybersecurity
HIPAA (Health Insurance Portability and Accountability Act) was enacted by the U.S. Congress and signed into law in 1996. The legislation was created to protect sensitive patient health information from being disclosed without patient consent or knowledge. The Security Rule, added in 2003, established national standards for protecting electronic personal health information (ePHI), requiring covered entities and their business associates to implement administrative, physical, and technical safeguards. While HIPAA itself is legislation rather than a certification, various organizations offer HIPAA compliance training and certification programs to help IT professionals understand and implement these requirements.
HIPAA compliance is critically important in healthcare IT because violations can result in severe penalties, ranging from $100 to $50,000 per violation, with annual maximums reaching $1.5 million. Beyond avoiding fines, HIPAA knowledge is valued because healthcare data breaches can expose sensitive patient information, damage organizational reputation, and erode patient trust. IT professionals with HIPAA expertise are highly sought after as healthcare organizations increasingly rely on digital systems for medical records, billing, and patient communication. Understanding HIPAA requirements helps ensure that healthcare systems are designed, implemented, and maintained with appropriate security controls to protect patient privacy in an era of growing cyber threats.
- ID Logistics
- Hook
- Axon Enterprises
- Bird
- Pigment
- Perplexity
- Gannett
- Ripio
- Forter
- ABP
- Eleven Labs
- Mindbody
- Happiest Baby
- Fringe
- Travelperk